Collect three pharmaceutical advertisements as these generate elaborate processing. Perform a detailed analysis of the ads in terms of the following:
- What types of cognitive responses might consumers have when seeing/reading these ads? (Be sure to identify counterarguments, support arguments, and source derogations.) Based on these responses, how effective do you think each ad will be in changing attitudes?
- Applying the Theory of Reasoned Action (TRA) model, what types of attitude-change strategies are these ads using?
- What kind of affective responses (feelings or emotions) might occur? How would these responses affect the attitude change process?
This is a type-written paper of no more than six pages double-spaced and a 5-8 slide PowerPoint presentation that summarizes your findings.