In contrast to many other communication media, public relations is often criticised for its lack of control. How can B2B vendors increase their control over the content and effect of their public relations activities? Integrated communication is often an elusive goal for B2B vendors. Why is it so
What Drives The Marketing Strategies Of An Organization?
Anne is a bargain-minded shopper. Normally, her favorite toothpaste costs the same at both of her local supermarkets, but the stores are having competing sales this week. At one store, there is a bonus offer: buy 2, get 1 free. At the other store, toothpaste is being sold at 40 percent off. Anne instantly opts for the first offer. Was that really the less-expensive choice? (Hint: Is “buy 2, get 1 free” the same as 50 percent off?)
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