What do you think is done well? How could it be improved?

1.) Examine the executive summary (following pages 244-245) including the competition overview chart. What do you think is done well? How could it be improved?

2.) Take a look at the presentation deck that begins after the executive summary. What are the three strongest aspects of the presentation deck?

3.) Is there anything missing from the deck? What is not clear or what is hard to understand?

4.) Are there more actions and more learning that Adam and Rich need to do before they launch? If so, what? Explain.

5.) If Adam and Rich are asked by early investors to provide a detailed business plan, what parts of the deck need to be fortified and elaborated?

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