What are two important issues that can potentially affect a firm’s ability to successfully use international strategies?

1. What are the strategic competitiveness outcomes firms can reach through international strategies, and particularly through an international diversification strategy?

2. What are two important issues that can potentially affect a firm’s ability to successfully use international strategies?

 

1. What five entry modes do firms consider as paths to use to enter international markets? What is the typical sequence in which firms use these entry modes?

2. What are political risks and what are economic risks? How should firms approach dealing with these risks?

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