What are the advantages and disadvantages of offering a two-sided message about a product?

Emotional and Fear Appeals
Contrast emotional and fear appeals. Why is each effective? Which do you consider most compelling for products in which you are interested?

Deadlines for submission:

• Post your initial response (250-300 words)

Knowledge Check – Two-Sided Message
What are the advantages and disadvantages of offering a two-sided message about a product?

Deadlines for submission:

• Post your initial response (250-300 words