1.Understand the importance of developing a strategy for ‘value delivery through marketing planning’
2. Explain the importance of international marketing in the contemporary world of global business
3. Understand the arguments for why firms go international
4. Compare the differences between four main entry modes in relation to value delivery in a foreign market
1.Differentiate between traditional supply chains and vertical distribution systems
2. Appreciate the demands of both buyers and sellers throughout a chain
3. Identify the factors that contribute to an efficient and effective distribution channel
4. Appreciate the role of integrated marketing communications in connecting consumers’ and producers’ values 5.Understand the communication process
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