To what extent does culture impact on international selling and sales negotiations?

1.       What is the organization’s policy in dealing with ethical dilemmas in international negotiations?

2.       With reference to the increasing importance of organizing and controlling global marketing operations, what are the implications of this development on your business?

 

1.       To what extent does culture impact on international selling and sales negotiations?

2.       examine some of the critical strategic considerations in organizing and controlling global marketing operations.

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