The dot-com boom

In the early 1990’s, the dot-com boom drastically changed the landscape of communications, business and culture with no signs of regression. For new businesses, effective innovation offered great potential through the World Wide Web. Growing popularity of Internet access created an inspiring logistical niche later popularized as “E-commerce”, proving to be a successful means of purchasing products through the Internet. Jeff Bezos, founder of, Inc. (Amazon) was the first to profitably innovate in this emerging market, and has become the world’s largest online retailor. Bezos realized the opportunity presented by the web revolution, whereas becoming an established industry leader was the only means to long-term profitability. In 1994,Bezos left his vice-president position at D. E. Shaw, a Wall Street firm, to move forward with his business idea that would soon become the end of 1994, Jeff Bezos incorporated his book e-commerce company as “Cadabra”.Later, Bezos rebranded the company as Amazon for two distinct reasons: The alphabetical advantage when listed in directories and metaphorically representing the Amazon River in terms of the company’s size. Piloted right out of Bezos’s garage, Amazon became an instant success and soon acquired a warehouse for continued operations. Bezos planned his supply chain strategically from day one, placing the company headquarters in Seattle near a large book distributor in Oregon.
By 1995, Amazon quickly became the world’s top online book selling website. Two popular web portals (Yahoo! and Netscape) placed it in their featured website lists.6 Two business practices correlated with Amazons immediate scalable success, it was capable of adjusting to rapid demand of products while maintaining satisfied customers. Amazons mission statement still reflects these core concepts today: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon created a supply chain based on wholesale relationships for inventory it did not have, acting as the middleman in the shipping process because it still only had its Seattle warehouse. With this logistical design, Bezos was able to ship to over 50 states and 45 countries in July of 1995.8 Bezos’s bachelor degree in computer science and electrical engineering from Princeton (1986) provided him insight to the interface, information systems and database capabilities Amazon relied on. Leveraging these three technically competitive factors allowed customers to easily find the books they needed and simplified the purchasing process. He sought balance between capability, performance and low operations cost in the selling and delivery of books. This is supplemented by their customer-oriented culture; not just a necessary task but also a value they believe makes Amazon profitable. According to Bezos “Customer focus is a cultural issue” and he expresses it as a differentiator for Amazon. When they’re in the shower in the morning, they’re thinking about how they’re going to get ahead of one of their top competitors…Here in the shower, we’re thinking about how we are going to invent something on behalf of a customer. When Amazon releases a new service, it’s directed at innovating within their current customer base or exploiting the market for new ones. In July of 1996, they launched their “Associates” program, allowing independent websites to receive commission revenue at 3-8% per sale. Specifically, this was performed by inline linking to Amazon titles and was one of their first vertically integrated moves. The dynamic reach that individual sellers could achieve at the niche level produced a great revenue source for Amazon. The success of this program took hold in 1997, when large companies at the time such as Yahoo! and America Online became the top grossing Amazon has developed the industry reputation for being an “everything store.”
Their product diversity continues to grow through acquisitions of successful competitors and innovations into new niche markets. Headquartered in Seattle, Washington, Amazon operates on a global scale. Beyond the corporate offices, their fulfilment, customer service, data, and software development centers are located in many countries. Amazon’s products, services, and divisions are vertically integrated to create internal synergies so departmental names and structure are dynamic and change often. Table 1 displays the nine divisions that associates in the program.
Amazon communicates its business and operating philosophy through the vision of its CEO Jeff Bezos. Their mission state men loosely defines the products and services Amazon sells, instead discussing customer service as being critical to their success. As a result, it’s clear Amazon does not prefer to label itself as the seller or producer of any one product or service. First, Amazon recognizes markets they can compete for customers in that are underserved by existing competitors. Secondly, Amazon strategically innovates by developing new markets through improved delivery methods or synergetic combinations of other strategic business units. Each market venture always ties back into their distribution and logistical capabilities, clearly represented in their most profitable products and services.
Amazon’s retail service focuses on “more types of products, more conveniently and at lower prices”. Their retail sales and distribution vertically integrate with all other products offered (both digital and physical). Through their e-commerce platform, they empower the consumer with tools to research and comparison shop. When the decision to purchase is made, they make the process as easy, cost effective and satisfying for the consumer as possible. Amazon focuses on attracting “developer customers”, through selling “cloud infrastructure services” hosted at Amazon’s data centers. Amazon is able to subsidize its own data and processing requirements by turning what’s normally a cost center into a profitable division. Amazons ability to successfully scale and manage large projects has placed them as the market leader in cloud computing services.
Amazon offers a variety of digital content delivery services (Amazon Instant Video September 2006, Amazon MP3 September2007, and the Kindle Store November 2007).Amazon Instant Video has distribution rights from three major mainstream broadcasting networks (CBS, NBC, and FOX) in addition to agreements with smaller broadcasting networks. Amazon MP3differentiates its platform from competitors by offering downloads with no Digital Rights Management (DRM).The Kindle store sells content designed for the Kindle platform. E-books are the primary digital product sold, but shared content between the aforementioned media services exist as well.
1) What are “push” and ‘Pull” supply chain management strategy. – (10 marks)
2) What does the supply chain management strategy by Amazon? -(10marks)
3) What the meaning of customer relationship management and define the terms of cross selling implemented by amazon? (10 marks)
4) What are the key tools of supply chain management?
5) How does the implementation seven Rs Rule by Amazon?

My Master Papers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Us

Outstanding Academic Writing Service

At, you are assured of professional essay writing help from the leading experts online. Quality comes at the forefront of our custom writing service to ensure that all our customers are satisfied with the work delivered. We value repeat customers. For this reason, we ensure that each task is completed to perfection for high scores.

Top Writers

Our hiring process is highly intensive. The writers are exposed to a strict selection procedure before hiring to ensure that we acquire the most qualified, well-educated and experienced writers. Our team of writers, professors, editors and researchers will ensure that you get incredible results.

Plagiarism-Free Papers

We highly discourage plagiarism. For this reason, we have trained our writers in such a way that all the papers are written from scratch and are free from plagiarism. We also pay attention to ensure that each paper is completed as per the instructions provided. Referencing and citations are done as per the paper format selected by the customer. These include: APA, MLA, Chicago, Harvard, Turabian among others.

24/7 Customer Support

You can contact our support team via the chat window at the bottom right corner. Alternatively, feel free to email us via our support email: Our team is available 24/7 to respond to your queries and guide you though where need be.

Swift Delivery & 100% Money Back Guarantee

Simply choose the desired deadline when placing the order. The task is assigned to the most qualified writer as soon as the order is successfully placed. All the papers are delivered to you within the deadline selected. In case a paper cannot be delivered within the deadline selected, we request for a deadline extension within the shortest time possible.

Free Unlimited Revisions

Our customers can always request for a revision in case they feel that something needs to be added or changed after the final paper has been delivered. We do not charge for revisions. However, we highly discourage our customers from misusing this policy.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services specializes in custom essay writing for all level of students. Simply relax as we get your paper done within the timeline indicated.


Academic Help Service

Our team of skilled writers and researchers is readily available to get any type of academic paper completed. We deliver high quality papers and projects to our customers to ensure that we maintain a long-term relationship that will shine your academic career.


Admission Essays & Professional Writing

An admission essay allows you to express yourself by providing personal details that wouldn’t have fit on other areas of an application. We have a team of experienced writers who will get you to the desired academic level through a professional and a personalized admission essay.


Editing & proofreading

Are you seeking for editing or proofreading help? We have a team of editors who will ensure that any issue within you paper has been addressed. Upload the paper to be cleaned up and relax as we get the job done.


Revision Support

At, you can always ask for revision in case you want some changes in you paper. We focus on ensuring that the grammar, research and formatting are done as per the latest academic writing standards.