Academic research on consumer behaviour has been an important driving force behind business decisions in the real world. In this assessment, you as a “consumer behaviour expert” will bring the latest consumer behaviour research into practice.First, please browse the following three newly published research articles on consumer behaviour.
Your task is to choose one article from these three articles, present the findings of your chosen article, and apply these findings to an organisation of your choice. That is, you will find a real-world organisation, introduce the marketing or consumer behaviour issues this organisation is facing in 2020, and design corresponding recommendations to address the issues, based on the findings of your chosen article.
This presentation should be made within 5 minutes and through 5 PowerPoint slides. The slides should follow the subsequent structure:
You will also prepare a script (i.e., a Word document) in which you will write out or at least outline what you intend to say in your presentation. This script has a maximum word limit of 1000.Please pay attention to the following details on presentation and submission methods: