Optimise marketing channel performance

As a supplier of the Indego, how should Bosch’s approaches differ in the two types of distribution in Figure 3?

1. Which of the two distribution set-ups should Bosch focus on most?

2. Would you also recommend that Bosch build relationships with the end customer? If yes, which target group should they focus on?

Discuss current distribution trends in world markets.

1. What are the factors that affect the length, width and number of marketing channels?

2. In attempting to optimise marketing channel performance, which of the following should a marketer emphasise: training, motivation or compensation? Why?

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