Marketing Management

Sean is the customer-service supervisor at an office-supply business located in Indianapolis. His boss Peg, the director of sales and marketing, assigned him the task of preparing an indepth report as to why the firm has been steadily losing customers. When he first received the assignment, Sean replied, “Give me a break, Peg. We’re losing customers simply because many of our customers are shifting to e-commerce. They buy online directly from the manufacturers, or from the major supply companies such as Staples, Office Depot, and OfficeMax.” Peg retorted in a stern tone, “Sean, you are oversimplifying the problem. There are still office supply companies in every city. Most manufacturers do not want to deal with small orders, and companies like Staples have not created a monopoly. Please have that report to me in ten days.” “I’ve got a lot on my plate, but I will get to it,” said Sean. “I’ll do what I can to make your deadline.” Sean did not welcome preparing the report. He felt that he was already overloaded with work and that a report would not reveal much that he did not already know. He thought, “Maybe I’ll start the report late this Sunday afternoon, right after the Colts have finished playing. That should give me an hour and a half.” The Colts game went quickly, ending just a couple of minutes after 4 p.m. that Sunday. Sean reflected, “What kind of crazy workaholic am I? Why start collecting data on a report now, when I could take Lisa (his daughter) and Max (his Labrador) for a walk. It’s a beautiful fall day.” Sean then decided to begin the report Monday morning at 11, sharp. “I’ll be in a heavy work mode on Monday.” At 10:45 that morning, one of the distribution specialists sent Sean an e-mail message requesting that Sean meet with him ASAP to discuss pricing errors he had found on the company Web site. Sean decided to meet right away because in his mind dealing with an immediate operational problem was more important than writing a report. Sean then decided to begin working on the customer-loss project at 3 p.m. Wednesday because his schedule was usually light on Wednesday afternoon. When the time came, Sean began to feel nervous. “What should I do to get started? Maybe I’ll look on the Internet for some ideas.” After inserting the search phrase “Customer loss prevention” into, Sean found more than nine million listings. He thought, “Maybe I will read a few dozen of these articles before getting started. Why re-invent the wheel?” Sean then printed the first ten articles he found and thought, “I will take these home and read them after Lisa is sleeping, and Jan (his wife) has started watching her TV tonight. Besides, the report is not due for another six days. I have plenty of time.” That night Sean fell asleep on the couch before he took the reports from his case.

1. To what extent does it appear that Sean has a procrastination problem?

2. What advice can you offer Sean to help him get started on the report about losing customers?

3. What should Peg do to help Sean accomplish his assignment of preparing the report?

My MasterPapers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Us

Outstanding Academic Writing Service

At, you are assured of professional essay writing help from the leading experts online. Quality comes at the forefront of our custom writing service to ensure that all our customers are satisfied with the work delivered. We value repeat customers. For this reason, we ensure that each task is completed to perfection for high scores.

Top Writers

Our hiring process is highly intensive. The writers are exposed to a strict selection procedure before hiring to ensure that we acquire the most qualified, well-educated and experienced writers. Our team of writers, professors, editors and researchers will ensure that you get incredible results.

Plagiarism-Free Papers

We highly discourage plagiarism. For this reason, we have trained our writers in such a way that all the papers are written from scratch and are free from plagiarism. We also pay attention to ensure that each paper is completed as per the instructions provided. Referencing and citations are done as per the paper format selected by the customer. These include: APA, MLA, Chicago, Harvard, Turabian among others.

24/7 Customer Support

You can contact our support team via the chat window at the bottom right corner. Alternatively, feel free to email us via our support email: Our team is available 24/7 to respond to your queries and guide you though where need be.

Swift Delivery & 100% Money Back Guarantee

Simply choose the desired deadline when placing the order. The task is assigned to the most qualified writer as soon as the order is successfully placed. All the papers are delivered to you within the deadline selected. In case a paper cannot be delivered within the deadline selected, we request for a deadline extension within the shortest time possible.

Free Unlimited Revisions

Our customers can always request for a revision in case they feel that something needs to be added or changed after the final paper has been delivered. We do not charge for revisions. However, we highly discourage our customers from misusing this policy.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services specializes in custom essay writing for all level of students. Simply relax as we get your paper done within the timeline indicated.


Academic Help Service

Our team of skilled writers and researchers is readily available to get any type of academic paper completed. We deliver high quality papers and projects to our customers to ensure that we maintain a long-term relationship that will shine your academic career.


Admission Essays & Professional Writing

An admission essay allows you to express yourself by providing personal details that wouldn’t have fit on other areas of an application. We have a team of experienced writers who will get you to the desired academic level through a professional and a personalized admission essay.


Editing & proofreading

Are you seeking for editing or proofreading help? We have a team of editors who will ensure that any issue within you paper has been addressed. Upload the paper to be cleaned up and relax as we get the job done.


Revision Support

At, you can always ask for revision in case you want some changes in you paper. We focus on ensuring that the grammar, research and formatting are done as per the latest academic writing standards.