“Experimental research design”

1.Design a questionnaire to address a marketing-related issue. It should contain 20 questions made up of five relating to respondents’ characteristics, five Likert scale, five semantic differential and multiple choice, three dichotomous scale and two open-ended questions.

2.Explain the term ‘experimental research design’. What are the major evidences needed to demonstrate the existence of a causal relationship between variables in an exploratory research design?

1.Why would you suggest the use of primary sources of data to your friend who is conducting a study into the effectiveness of the use of sales promotion for fast-moving consumer goods?

2. Why might a marketing researcher prefer to use an in-depth interview rather than a focus group to gather data concerning consumers’ perceptions of newly introduced packaging for table salt? What kind of skill does the moderator need to use in a focus group discussion?

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