Discuss the process of new product development in international marketing.

1. Briefly examine the process of product extension and product standardisation in international markets.

2. What are the challenges to product adaptation in international marketing? Explain the process with the

help of examples of product adaptation undertaken by a product.

3. Discuss the process of new product development in international marketing. What are the challenges

you expect as an automobile manufacturer of your country to face when developing a new product?

Build a launch plan for a new car in a foreign market.

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