Decision-making approaches

Question One:
The choices we make as consumers all have some kind of consequence, and some will say that when making a decision we are actually choosing between consequences or outcomes. As such outcomes differ in their level of importance, not all consumer decision-making situations require the same degree of information search.
A)Define extensive problem-solving, limited problem-solving and routinised response behaviour. What are the differences among the three decision-making approaches? Illustrate your answer with practical examples.
B)What type of decision process would you expect most consumers to follow in their purchase of the following products: (1) men’s aftershave, (2) a mobile phone, and (3) a luxury car? Explain your answers.
Question Two:
Some of the decisions that marketers must make in designing the message include the use of resonance, positive or negative message framing, one-sided or two-sided messages, comparative advertising and the order presentation. Explain each of the stated concepts and illustrate your answer with practical examples.

My Master Papers
Calculate your paper price
Pages (550 words)
Approximate price: -