Competing on Differentiation.

Operations, Logistics and Supply Chain Management

Assignment 3

Instruction: In addressing the questions, you are expected to show that you can apply operations management principles learned in the lectures and through your readings. You can express your own view, but it should be tempered by your formal examination of operations management.

1. Firms can achieve overall, organization-wide competitive advantage through the following strategies:

· Competing on Differentiation
· Competing on Low Cost
· Competing on Response

Pick a company you are familiar with and identify which of the above strategies it has selected.

Based on this strategy, discuss how the company may have implemented each of the 10 strategic OM decisions to achieve competitive advantage.

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