How far is it possible to predict a competitor’s response to marketing actions?
1. Explain the role of ARM as a supplier in the ‘chip’ value chain.
2. What are the strengths and the weaknesses of ARM’s business model compared with Intel?
3. In which end-user application market should ARM strengthen its relationships to potential partners, and how?
Some consulting companies argue that by properly incorporating suppliers in the product development process, firms can cut the cost of purchased parts and materials by as much as 30 per cent. Discuss how a buyer–supplier relationship might create these costs savings.
1. Discuss the possibilities for a manufacturer who wants to integrate consumers into the product development process.
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