Advertising

Discuss the following advertising issues and determine whether the ads are ethical.
(10 marks)
I. Mrs. Butterworth’s syrup has a label that states there is “Grade A Butter” in the syrup. The fine print on the label describes “0.4 percent butter” in the “syrup product.”
II. Carnation Coffeemate Lite is advertised as having “50% LESS FAT.” The claim is true but there is less than 0.5 grams of fat eliminated from Lite as compared to regular Coffeemate. It is important to understand that the average American consumes 100grams of fat per day.

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