“The customer is always right”

What is your reaction to the statement “The customer is always right”? Is it a sound basis for making adjustments and satisfying complaints? Can it be followed literally? Why or why not?

1. Review both “Building Partnerships 14.1” and “From the Buyer’s Seat 14.1.”

What is the common thread?

How can you, as a salesperson, gain a competitive advantage in the marketplace from these stories?

What would these themes mean for you as a student or as a professional in a non-selling field?

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