Selling is just a big bag of tricks

Rick Carlysle of Granite Construction says he doesn’t run into ethical challenges when dealing with salespeople.

What is it about Granite that would prevent a seller from acting unethically?

How important is reputation in his business? Whose reputation is more important in influencing ethical behavior?

Comment on each of the following statements:

a. Salespeople rip people off.

b. Salespeople are born, not made.

c. Selling is just a big bag of tricks.

d. A salesperson should never take no for an answer.

e. A good salesperson can sell anything to anybody.