International marketing strategy

1 What do you understand by the term ‘marketing environment’?

2 Outline the basic features of the marketing environment and discuss the implications for marketing.

3 In what ways could an understanding of the marketing environment enhance value creating activities of firms? Use appropriate examples to illustrate your answer.

4 Should marketers worry about ‘sustainability issues’? Argue and justify your Answer

1.Apply knowledge of value delivery to planning and implementing international marketing strategy Understand the impact of social media on marketing

2.Explain the major components and tools of social media

3. Evaluate the effectiveness of social media tools

4. Outline and discuss the advantages and disadvantages of social media in marketing 5. Explain how social media enhances value for consumers and businesses

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