Marketing research for value creation

1. Understand various means of collecting primary and secondary data

2.Discuss how to analyse data in marketing research for value creation

3. Understand and discuss online marketing Research

4.Explain the ethical issues in marketing research .

5. Define the three main stages of a value-oriented marketing strategy: segmentation, targeting and positioning

6.Discuss the concept of segmentation and the main bases for the segmentation of customer, business and international markets

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