What is Red Bull’s value proposition?


Red Bull.COM US

Use the link provided in the Assignments folder to visit the Red Bull web site. This unique web site features athletes, entertainers, and sports events all over the world.

Read the chapter. Visit the website. Answer the following questions:

1. What is Red Bull’s value proposition?

2. Identify at least three traits of Red Bull consumers?

3. How are personality and lifestyle related when analyzing the Red Bull company, products, and customers.

4. Describe Red Bull’s brand personality. How does the company market it’s brand personality to engage consumers.

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