Put yourself in the role of the recall coordinator for Ford Motor Co. It’s 1973, and field reports have been coming in about rear-end collisions, fires, and fatalities. You must decide whether to recall the automobile. What will you decide?

1. Identify the relevant facts, pertinent ethical issues, and points of ethical conflict.

2. Identify the relevant affected parties, the possible consequences of alternative courses of action.

3. Identify relevant obligations, the relevant community standards that should guide you as a person of integrity, and Check your gut.

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