The future of McDonalds.

Research paper regarding the use of technology in the fast food industry, specifically McDonald’s. The objective is to complete a written plan that will suggest a practical Strategic Direction for a company. I’ve attached some references for the bibliography, the course project topic and an outline of the course project.

This course requires the completion of a comprehensive Strategic Plan.

You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.

The Plan will have 7 sections. The 6 sections will reflect each of the 6 COs plus a bibliography. Each section will be 2 – 3 pages in standard business proposal format.

The sections are:

1. Strategy (CO F)
2. Core Competencies (CO C)
3. Industry Dynamics (CO A)
4. Technology Sourcing and Internal Innovation (CO D)
5. Product Development Strategy (CO E)
6. Strategy to protect innovations (CO B)
7. A bibliography listing your references for the project