Please choose a brand that really reacted to the pandemia and reacted as interetingly and in as many fields as possible because then the more there is two write about. (I have some ideas what brand should it be so we will discuss this in private)
In the Introduction part please include these points:
-few wise sentences about covid in general and it affects to every organization.
-write down the aim of the paper so “the paper will analyse a brand which was affected by covid, you will first write down the effects of Covid in the chosen brand INDUSTRY then the changes in marketing mix and so on.
In the part where it says effects of the pandemic of a choosen brand’s industry, you will have to write down, for example, if it is the hospitality industry, then you write here what changes covid created (so they had to close, only delivery, no physical touch and so on).
In the part where it says marketing mix (product policy,pricing, distribution): maybe your choosen brand made changes only in 1-2-3 aspects and then you can analyse these and of course cannot deal with others, comment on why you think they didn’t touch certain other elements.
Then technological innovations: here you can mention any digital solution that the brand did or new technology.
PLEASE CAREFULLY READ THE DESCRIPTION AND DO NOT WRITE IMMEDIATELY THAT YOU UNDERSTOOD THE TASK BECAUSE I HAVE JUMPED IN TO THIS MISTAKE ALOT THAT A WRITER SAID AFTER ONE MINUTE THAT HE/SHE UNDERSTOOD IT AND I GOT A WHOLE DIFFERENT PAPER. SO PLEASE AFTER YOU READ IT CONTACT ME.