Brand identity Assignment | Top Essay Writing

Assessing the current state of the brand

A. Introduction to the brand

B. A strategic in-depth brand analysis of your brand:

· Brand Overview (Brand personality/essence)

· Target Market,)

· Showcase and examine visual elements of the Brand’s identity & Brand Image:

Ø Logo

Ø Colour

Ø Slogan

Ø Brand narrative & message

Ø Visual identity

Ø Typography


· Assessing the strength of the brand (Brand Equity CBBE model) and brand identity (onion model)

· Identify target market and positioning.

C. A brief outline of the challenges of the brand.

D. Concluding comments/remarks (Rationale for rebranding).

All this for the brand Missoni



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