McDonald’s operates globally. Visit the company’s websites and also search for other resources and perform a SWOT analysis on the company’s internal factors (so, just the strengths and weaknesses for now). Important: Do not search for or use an already-performed SWOT analysis. The point of the assignment is for you to think about and analyze the company. Your response must include at least one reference about the company.
Required Readings: Developing strategy through internal analysis. (2010). In Principles of management. Minneapolis, MN: University of Minnesota Libraries Publishing. Retrieved from http://open.lib.umn.edu/principlesmanagement/chapter/5-6-developing-strategy-through-internal-analysis/ Seidl, D. (2008). Value chains. In S. R. Clegg & J. R. Bailey (Eds.), International encyclopedia of organization studies (Vol. 4, pp. 1600-1601). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781412956246.n551 Retrieved from http://sk.sagepub.com.ezproxy.umuc.edu/reference/organization/n551.xml The resource-based view. (31 May 2016). In Boundless management. Retrieved from https://courses.lumenlearning.com/boundless-management/chapter/internal-analysis-inputs-to-strategy/ Websites: |