Growth strategies Assignment | Online Assignment Help

YOUR SURNAME AND NAME (As it appears on UBIS):

QUESTION 1: Please assess company’s mission statement which was updated at 2010 according to the specifications a good mission statement should have. And write a better mission statement as an update of the current one.

Pleasedeletethissentenceandwriteyouranswer here

QUESTION 2: Please prepare both BOSTON Consulting  Group and McKinsey/GE Matrix to reassign company resources.

Company’s current financial situation shows that yearly profits will incease from 100 million dollar to 200 million dollar in ten year. But company’s strategic plan suggests to have 400 million dollar profit per year at the end of strategic planning period.

QUESTION 3: According to information above, draw and explain strategic planning gap for the company.

Deletethisandwriteyourexplanation here

 

 

QUESTION 4: Assess growth strategies, choose one growth strategy for the company to fill strategic planning gap.

Delete this and write your answer here

MARKETING MANAGEMENT HOMEWORK RULES AND ASSESSMENT SHEET

HOMEWORK RULES

  1. You may find Marketing Management Case and Questions as an attachment. Read the case carefully.
  2. At the end of the case you will find four questions. Each question is 25 point.
  3. Each student is responsible to prepare his/her own answers. If more than one student delivers same or very similar answer sheets, all of them directly will get 0 (zero) from this homework. Studying together cannot be accepted as an excuse for this.
  4. “Same or similar answer sheet” means same mistakes, same mission statement for the first question, same assessment in the fourth question, same missing parts in figures, same sentences in comments etc.
  5. DO YOUR HOMEWORK BY YOURSELF
  6. Use Microsoft word program and answer sheet file provided for you.
  7. Save your answer sheet exactly as follows

 

YOURSURNAMEYOURNAME.doc or YourSurnameYourName.docx according the version of Microsoft Word you are using.

For example, Abdullah Kaya should save his answer sheet as ABDULLAHKAYA.doc or ABDULLAHKAYA.docx

ADEDOLAPO ADEKUNLE ILORI should save his answer sheet as ADEDOLAPOADEKUNLEILORI.doc or ADEDOLAPOADEKUNLEILORI.docx

EMRE BÖLÜKBAŞIshould save his answer sheet as EMREBOLUKBASI.doc or EMREBOLUKBASI.docx (do not use capital Turkish letters as Ö or Ş

 

USE EXACTLY THE SAME NAME I SEE ON STUDENT LIST. YOU CAN FIND THE LIST AS AN ATTACHEMENT.

 

ANY MISTAKES YOU MAKE WHEN YOU NAME YOUR ANSWER SHEET WILL MAKE YOU LOSE 10 POINTS. (Using spaces, using Turkish Letters, Using small letters, not using exactly the same name I see on the list are some of those mistakes)

 

  1. UPLOAD YOUR ANSWER SHEET FILE TO UBIS HOMEWORKS SECTION BEFORE THE DEADLINE. NO EXTRA TIME WILL BE GIVEN, NO OTHER ANNOUNCEMENTS WILL BE MADE, NO EXCUSES WILL BE ACCEPTED.
  2. UPLOADING YOUR ANSWER SHEET AT LEAST A FEW DAYS BEFORE THE DEADLINE IS STRONGLY RECOMMENDED. (YOU MAY HAVE INTERNET PROBLEMS IN THE LAST DAY OR SYSTEMATICAL PROBLEMS ETC. WHICH WILL NOT BE ACCEPTED AS EXCUSES)
  3. ONLY UPLOAD YOUR ANSWER SHEET FILE. UPLOADING ANYTHING ELSE WILL MAKE YOU LOSE 10 POINTS.
  4. NO HANDWRITTEN FILES, NO PHOTOS OF THE HOMEWORK, NO PDF FILES, NO OTHER TYPE OF FILES. USE MICROSOFT WORD FOR EVERYTHING (INCLUDING DRAWINF FIGURES)
  5. IF YOU HAVE ANY QUESTIONS RELATED TO HOMEWORK, PLEASE ASK THEM DURING OUR LECTURES, NO EMAILS OR PHONES WILL BE ANSWERED RELATED TO HOMEWORK.
  6. GRADING EACH QUESTION WILL BE AS FOLLOWS:
QUESTION 1
ASSESSING THE OLD MISSION STATEMENT PROPERLY 10 POINTS (POOR ASSESSMENTS WILL LOSE 5 POINT)
WRITING AN UPDATED AND APPROPRIATE MISSION STATEMENT

 

 15 POINTS (POOR MISSION STATEMENTS WILL LOSE 5 POINTS)
QUESTION 2
DRAWING BCG MATRIX PROPERLY 12 POINTS (IF YOUR MATRIX HAS MISSING PARTS YOU WILL LOSE 5 POINT) (IF YOU DID NOT LOCATE SBU’S ON MATRIX CORRECTLY YOU WILL LOSE 8 POINT)
DRAWING MCKINSEY/GE MATRIX PROPERLY 12 POINTS (IF YOUR MATRIX HAS MISSING PARTS YOU WILL LOSE 5 POINT) (IF YOU DID NOT LOCATE SBU’S ON MATRIX CORRECTLY YOU WILL LOSE 8 POINT)
QUESTION 3
DRAWING STRATEGIC PLANNING GAP PROPERLY 15 POINTS (IF YOUR DRAWING HAS MISSING PARTS OR PARTLY INCORRECT YOU ARE GOING TO LOSE 5 POINTS)
EXPLAINING THE STRATEGIC PLANNING GAP ACCORDING TO CASE 10 POINTS (IF YOUR EXPLANATION IS A GENERAL EXPANATION AND NOT RELATED TO THE CASE YOU WILL NOT GET ANY POINTS, IF YOUR EXPLANATION IS POOR YOU WILL LOSE 5 POINTS)
QUESTION 4
ASSESSING ALL THREE TYPE OF GROWTH STRATEGIES 5 POINT EACH (POOR ASSESSMENTS WILL LOSE 5 POINT)
CHOOSING ONE GROWTH STRATEGY FOR THE COMPANY 10 POINT

 

MARKETING MANAGEMENT HOMEWORK CASE AND QUESTIONS

You are CMO (Chief Marketing Officer) of SUNILEVER COMPANY. Company is preparing its Strategic Plan for years 2020-2030. Sunilever’s corporate mission statement (updated at 2010 in strategic planning) is “to add vitality to life. We meet every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.” This mission statement underscores how the company satisfies customers in various aspects of their lives. The following are the significant components in Unilever’s mission statement:

  1. Adding vitality to life
  2. Meeting everyday needs for nutrition, hygiene, and personal care
  3. Helping people feel good, look good, and get more out of life

Adding vitality to life is a general indicator of business strategy in Sunilever’s corporate mission statement. Such vitality is the value that consumers can expect from the company’s products. The corporate mission also specifies the aspects of life where such vitality is added. For example, Sunilever’s food products address consumers’ vitality needs in terms of nutrition. Furthermore, through these products, the company attracts customers who want to feel good, look good, and get more out of life.

Detailed information on strategic business units of SUNILEVER can be found in Table-1 below:

Strategic Business Units Market Growth Rate Relative Market Share Industry Attractiveness SBU Strenght
Home Cleaning Products High High High Medium
Bathing Products Low High Medium High
Kitchen Food Products High Low Low Low
Ice-Cream Products Low High High High
Industrial Products Low Low Medium Medium

Please answer questions below as Chief Marketing Officer of Sunilever Company:

  1. Please assess company’s mission statement which was updated at 2010 according to the specifications a good mission statement should have. And write a better mission statement as an update of the current one.
  2. Please prepare both BOSTON ConsultingGroup and McKinsey/GE Matrix to reassign company resources.

Company’s current financial situationshows that yearly profits will increase from 100 million dollar to 200 million dollars in ten year. But company’s strategic plan suggests having400-million-dollar profit per year at the end of strategic planning period.

  1. According to information above, draw and explain strategic planning gap for the company.
  2. Assess growth strategies, choose one growth strategy for the company to fill strategic planning gap.
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