Strategic Planning (Leading and Managing Effective Organizations)
Select a company that you are familiar with or would like to learn more about. In a 5-page essay, respond to the following questions. How would you characterize the company’s competitive strategy? Should it be classified as a low-cost provider strategy? A differentiation strategy? Also, has the company chosen to focus on a narrow piece of the market, or does it appear to pursue a broad market approach?
5 pages / 1375 words